Here's how it all started! For most of my career after college, I pursued a career in digital marketing as an affiliate for e-commerce products (Yeah, I know – boring stuff).

I did really well with that, but I always felt like there was something more valuable I could be doing. It wasn't until I had a seizure one day and I hurt my shoulder during these episodes, which limited my range of motion and completely deteriorated my strength.

My mother was worried about my condition (even more worried than I was). She told me I should see her local physical therapist in a small borough in New York City.

Tendinitis.

That's what the physical therapist said I had after an evaluation. I got to know him pretty well from talking about our families, goals, and our dreams. I made really good progress every time I'd go into his clinic. In the end, my shoulder was functioning 100% back to normal!

He did an amazing job with my shoulder... and it surprised me to notice that his calendar would just be empty on some days. It made me curious to see what was going on with his marketing. So, I took a look at his online presence by searching his practice on Google.

His website was super outdated and did not convey the level of trust and expertise he had at all. Moreover, he only had a couple of reviews on his Google My Business Listing.

He had solely been relying on physician referrals, and I asked him why hadn't been focusing on other online marketing strategies.

"I don't know how to do any of that stuff, I'm just a Physical Therapist," he explained.

I really thought his service of being able to return people back to normal while helping them avoid surgery was incredibly valuable. Also, he definitely wasn't getting paid enough for it!

I wanted to change that for him. So, I started off with my specialty, Facebook advertising, which is the strategy I used to drive over $2 million in sales for my own e-commerce store.

To be honest, I thought it was going to be a piece of cake with my background and I was already envisioning him being overjoyed with this working for him right off the bat. But, that didn't exactly happen.

After convincing the doctor of physical therapy to use a budget of about $250 bucks for his advertising spend for the month, I set up his campaign and launched it.

In the first week, there was unfortunately only 1 person that gave in his name and phone number for our ad. So, he called that number to try and schedule the lead.

The person he called had no idea why he was being called and hung up the phone angrily.

The physical therapist called me and I could hear the hopelessness in his voice. "Hey Edric, It was a nice thing for you to try and help me... but I don't think it's working for me."

My heart sank when I heard that, and It's a feeling that I still remember to this day. He had always dreamed of running a successful clinic that made a difference in treating many people in his community. I felt like I needed to get him there.

I had to go back to the drawing board. I stayed up all night testing different audiences, creatives, and headlines. I brainstormed for hours to try and think of anything that might help improve the performance of the campaign. It came down to thinking about even what emojis I'd have in the Facebook ad.

But the biggest difference I made was in the messaging of the campaign.

The next morning the therapist called me and I was prepared for the bad news again.

Except, he sounded excited this time! He was telling me how this person 6 blocks down from his practice told him the ad really spoke to her as she was dealing with a rotator cuff injury that she wanted to improve and gain function back.

"Hold on, I'm getting another call...let me call you back after this," he said.

Boom! It was another patient that wanted to get scheduled for an initial evaluation!

For the next week and even months after, his phone was constantly ringing with new patient calls and text notifications. There was a day where he'd schedule 9 people from the ads alone!

This system was bringing him new patients into his doors, which was something he told me other marketing companies that he's wasted money on had never done for him.

I was happy for him because he was finally being recognized for his talent and skills in his community. In addition, It was also much more rewarding for me to see people return to the things they love and live healthier lives from physical therapy than just selling people online products from China. (what I used to do).

From that point on, I went all-in on helping Physical Therapy practice owners get the same results. I've even built a scheduling software and refined our marketing system to be able to automate the process of attracting patients, managing the scheduling process, and getting them committed to a full plan of care.

My passion for delivering results and value for both practice owners and patients has landed me in Entrepreneur, Forbes, and articles on major news sites!

I've had the privilege of interacting with hundreds of practices owners such as yourself.

And I've even written an E-book on my direct access patient acquisition system that's absolutely free!

You can also feel free to book a no-pressure strategy session where I can show you what's working to bring in new patients for physical therapy practices across the United States!